C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
2.86%
2.86% -- ecommerce conversion rate for e-commerce websites (average) (2021)
According to Invesp, the average conversion rate of e-commerce websites is 2.86%.
- Original study period not specified in the citing article
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.86%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Invesp
Primary
Tier C
https://aspenware.com/news/big-white-mondernizes-their-mountain-with-aspenware/ ↗
Source Article
Big White Modernizes their Mountain with Aspenware Commerce
Also cited by
KAHA (wearekaha.com)
https://www.wearekaha.com/digital-advertising-101-for-small-business/
2026-09-17
Original Research
Invesp
· Original study ↗
Methodology
Industry benchmark cited by Aspenware from Invesp; original study period not specified in citing article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
e-commerce websites (average): 2.86% ecommerce conversion rate. Source: Invesp (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invesp-avg-ecommerce-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/invesp-avg-ecommerce-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.86%</strong> -- ecommerce conversion rate for e-commerce websites (average)<br><small>Source: Invesp (2021) · <a href="https://lighthousedata.io/data/invesp-avg-ecommerce-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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