B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

1.29%

1.29% -- invalid clicks conversion rate for web advertising (2024)

Name: Invalid Clicks Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2024 · Spider AF

Invalid clicks converted at an average rate of 1.29% across web advertising measured in 2024.

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Attribution: Spider AF View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

1.29%

Unit

Percentage

Data Vintage

2024

Entity

web advertising

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

70/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Spider AF Primary Tier A

https://spideraf.com/articles/ads-machine-learning-how-to-boost-roi-and-block-ad-fraud ↗

Confidence: 65/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Ads machine learning: how to boost ROI and block ad fraud

Ads machine learning: how to boost ROI and block ad fraud Ads machine learning is changing how campaigns are planned, targeted, and optimized. Platforms increasingly rely on algorithms to set bids, pick audiences, and assemble creative in real time. Google’s own guidance shows that improving respons…

Also cited by

brevo.com https://www.brevo.com/

2026-08-18

ppc.land https://ppc.land/

2026-08-18

Original Research

Spider AF · Original study ↗

Methodology

Spider AF's 2025 Ad Fraud White Paper

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

web advertising: 1.29% invalid clicks conversion rate. Source: Spider AF (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invalid_clicks_conversion_rate

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<blockquote cite="https://lighthousedata.io/data/invalid_clicks_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.29%</strong> -- invalid clicks conversion rate for web advertising<br><small>Source: Spider AF (2024) · <a href="https://lighthousedata.io/data/invalid_clicks_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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