B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
600,000
600,000 -- campaign video views for Interval House 'The One That Got Away' campaign (2017)
Interval House's 'The One That Got Away' campaign videos were viewed by more than 600,000 people on a $5,000 media budget.
- more than 600,000 people viewed the videos
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
600,000
Unit
Count
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Union (agency) for Interval House
Primary
Tier B
http://awards.strategyonline.ca/winners/winner/2017/?e=48190&w=The+One+That+Got+Away+ ↗
Source Article
2017 Winners
Original Research
Union (agency) for Interval House
· Original study ↗
Methodology
Award case study reporting campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Interval House 'The One That Got Away' campaign: 600,000 campaign video views. Source: Union (agency) for Interval House (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interval-house-campaign-video-views-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interval-house-campaign-video-views-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>600,000</strong> -- campaign video views for Interval House 'The One That Got Away' campaign<br><small>Source: Union (agency) for Interval House (2017) · <a href="https://lighthousedata.io/data/interval-house-campaign-video-views-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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