B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- share not repurchasing after interruptive mobile experience for consumers (2017)
46% of people say they would not purchase from a brand again if they had an interruptive mobile experience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://www.dcblox.com/mobile-apps-and-connected-data-center/ ↗
Source Article
Mobile Apps and the Connected Data Center
The prolific growth of mobile applications shows no signs of slowing. Increasing expectations in how customers want to consume information and have services delivered are keeping business leaders up at night. The busy, highly connected lifestyle of today’s consumer is putting pressure on organizatio…
Original Research
Google
· Original study ↗
Methodology
Google research, 2017
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 46% share not repurchasing after interruptive mobile experience. Source: Google (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interruptive-mobile-experience-no-repurchase
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<blockquote cite="https://lighthousedata.io/data/interruptive-mobile-experience-no-repurchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share not repurchasing after interruptive mobile experience for consumers<br><small>Source: Google (2017) · <a href="https://lighthousedata.io/data/interruptive-mobile-experience-no-repurchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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