B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- share of internet users using social media for global internet users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
altusalliance.com
Primary
Tier C
https://altusalliance.com/blog/lagging-vs-leading-sales ↗
Source Article
Lagging vs. Leading Indicators of Sales Success
Original Research
altusalliance.com
· Original study ↗
Methodology
Cited as 'data published earlier this year'; original publisher not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global internet users: 90% share of internet users using social media. Source: altusalliance.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internet-users-social-media-usage
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<blockquote cite="https://lighthousedata.io/data/internet-users-social-media-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of internet users using social media for global internet users<br><small>Source: altusalliance.com (2026) · <a href="https://lighthousedata.io/data/internet-users-social-media-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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