B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72.8%
72.8% -- share of internet users using social media for brand research for internet users (2023)
72.8% of internet users use social media to research brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72.8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blackbear.global
Primary
Tier C
https://blackbear.global/blog/your-epic-content-marketing-guide-to-social-media ↗
Source Article
Your Epic Content Marketing Guide to Social Media
Your Epic Content Marketing Guide to Social Media
72.8% of internet users use social media to research brands. Boost brand awareness, drive conversions, and expand your reach through the power of social media content marketing.
Mastering the art of social media content marketing is no longer optiona…
Original Research
blackbear.global
· Original study ↗
Methodology
Secondary source citing unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
internet users: 72.8% share of internet users using social media for brand research. Source: blackbear.global (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internet-users-research-brands-social-media
HTML Embed
<blockquote cite="https://lighthousedata.io/data/internet-users-research-brands-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.8%</strong> -- share of internet users using social media for brand research for internet users<br><small>Source: blackbear.global (2023) · <a href="https://lighthousedata.io/data/internet-users-research-brands-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.