B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- paid ad click rate for internet users on social media (2021-02)
In February 2021, 24% of internet users clicked on a sponsored post or paid ad on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2021-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global Web Index
Primary
Tier B
https://blog.hunchads.com/retail-paid-social ↗
Source Article
Retail on paid social in 2021: Watch out for these 6 trends predicted by paid social marketers
Last updated Feb 22nd, 2022
‘People love to buy but hate to be sold.’
A mantra that all paid social marketers subscribe to, especially for retail.
Retailers, both online and offline, stand to gain the most from paid social.
Just take a look at Sprout social’s data that backs this up.
A robust social…
Original Research
Global Web Index
· Original study ↗
Methodology
Global Web Index survey data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
internet users on social media: 24% paid ad click rate. Source: Global Web Index (2021-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internet-users-click-sponsored-posts-2021
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<blockquote cite="https://lighthousedata.io/data/internet-users-click-sponsored-posts-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- paid ad click rate for internet users on social media<br><small>Source: Global Web Index (2021-02) · <a href="https://lighthousedata.io/data/internet-users-click-sponsored-posts-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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