B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

78%

78% -- online shoppers share for polscy internauci (2025)

Name: Online Shoppers Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2025 · Gemius

Według raportu Gemius "E-commerce w Polsce 2025", 78% polskich internautów robi zakupy przez internet.

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Attribution: Gemius View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

78%

Unit

Percentage

Data Vintage

2025

Entity

polscy internauci

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gemius Primary Tier B

https://www.adtrip.pl/post/wdrozenie-klaviyo-w-branzy-pet-scenariusze-automatyzacji ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Wdrożenie Klaviyo w branży Pet: scenariusze automatyzacji | Adtrip Blog - Adtrip

Spis treści - Rynek e-commerce wymusza zmianę strategii na retencję - Klaviyo a specyfika polskiego rynku e-commerce - Zbieranie danych o pupilach jako fundament sprzedaży - Konkretne scenariusze automatyzacji Klaviyo dla branży Pet - Przepływ przypominający o uzupełnieniu zapasów (Replenishment Flo…

Original Research

Gemius · Original study ↗

Methodology

Raport Gemius

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

polscy internauci: 78% online shoppers share. Source: Gemius (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internauci-kupuja-online-2025

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<blockquote cite="https://lighthousedata.io/data/internauci-kupuja-online-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- online shoppers share for polscy internauci<br><small>Source: Gemius (2025) · <a href="https://lighthousedata.io/data/internauci-kupuja-online-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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