B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- international reservations starting with whatsapp inquiry for hotel bookings (international) (2025)
40% of international hotel bookings/reservations start with an inquiry via WhatsApp prior to booking.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skift
Primary
Tier C
https://www.aurorainbox.com/en/2026/02/17/chatbot-hotels-accommodation/ ↗
Source Article
WhatsApp chatbot for hotels and accommodation: 2026 guide
Original Research
Skift
· Original study ↗
Methodology
Cited from Skift's 2025 Conversational Hospitality Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel bookings (international): 40% international reservations starting with whatsapp inquiry. Source: Skift (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/international-bookings-start-whatsapp-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/international-bookings-start-whatsapp-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- international reservations starting with whatsapp inquiry for hotel bookings (international)<br><small>Source: Skift (2025) · <a href="https://lighthousedata.io/data/international-bookings-start-whatsapp-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.