B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- internal email click through rate for internal communications emails (Workshop benchmark) (2025)
Internal communications emails have an average click-through rate of around 10–15% according to Workshop's benchmark.
- Reported as a range (around 10–15 %)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Workshop
Primary
Tier B
https://teappdev.wpengine.com/blog/internal-communications-email-newsletter-benefits/ ↗
Source Article
Internal Communications Email Newsletter: Benefits & Guide
Research indicates that companies with elevated employee engagement levels outperform their rivals by 147%.
Regardless of the sector, highly engaged workers are significantly more efficient, extremely content with their positions, and have a collaborative attitude.
We have a simple answer for you if…
Original Research
Workshop
· Original study ↗
Methodology
Workshop 2025 internal communications benchmark; range 10-15%, midpoint extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
internal communications emails (Workshop benchmark): 10% internal email click through rate. Source: Workshop (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internal-email-ctr-2025
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<blockquote cite="https://lighthousedata.io/data/internal-email-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- internal email click through rate for internal communications emails (Workshop benchmark)<br><small>Source: Workshop (2025) · <a href="https://lighthousedata.io/data/internal-email-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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