B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- marketers conducting internal audits due to ai issues for marketers (2025)
Nearly 30% of marketers surveyed had to conduct internal audits as a consequence of AI-related issues.
- The source text describes the figure as 'nearly 30%'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau (IAB) with Aymara
Primary
Tier A
https://martechtrend.com/ai-use-in-advertising-grows-but-are-safeguards-ready/ ↗
Source Article
AI Use in Advertising Grows, But Are Safeguards Ready? - martechtrend
AI’s Rapid Integration into Advertising
Artificial intelligence (AI) is becoming an integral part of the advertising landscape. According to recent research conducted by the Interactive Advertising Bureau (IAB) in collaboration with Aymara, AI is now a foundational tool for marketers. Over 50% of in…
Original Research
Interactive Advertising Bureau (IAB) with Aymara
· Original study ↗
Methodology
IAB/Aymara survey; 'nearly 30%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 30% marketers conducting internal audits due to ai issues. Source: Interactive Advertising Bureau (IAB) with Aymara (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internal-audits-ai-issues
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<blockquote cite="https://lighthousedata.io/data/internal-audits-ai-issues" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- marketers conducting internal audits due to ai issues for marketers<br><small>Source: Interactive Advertising Bureau (IAB) with Aymara (2025) · <a href="https://lighthousedata.io/data/internal-audits-ai-issues" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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