B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- proposal close rate for Interior designers (formal proposals, average) (2025)
Average interior designers close 40-50% of formal proposals.
- Applies with a qualifying process where prospects are vetted before formal proposals
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Makeover
Primary
Tier C
https://www.makeover.so/blog/strategy/consultation-conversion-statistics ↗
Source Article
Visual Service Business Consultation Conversion Rates: Benchmarks and Analysis
Quick answer: Consultation conversion rates in visual service businesses vary enormously — dental case acceptance averages 30-40% at typical practices but reaches 60-70% at top performers. The largest driver of that gap is not price. It is how clearly clients can see the specific outcome they are be…
Original Research
Makeover
· Original study ↗
Methodology
Midpoint of 40-50% range
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Interior designers (formal proposals, average): 40% proposal close rate. Source: Makeover (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interior-design-avg-close-rate
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<blockquote cite="https://lighthousedata.io/data/interior-design-avg-close-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- proposal close rate for Interior designers (formal proposals, average)<br><small>Source: Makeover (2025) · <a href="https://lighthousedata.io/data/interior-design-avg-close-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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