B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- percentage interested in following ai generated personality for social media users following influencers (2025)
40% of people who follow social media personalities are interested in following an AI-generated personality.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Bodies (cited research source not named)
Primary
Tier C
https://mediabodies.com/blog/what-is-social-media-influencer-marketing/ ↗
Source Article
What is Social Media Influencer Marketing? - Media Bodies
Imagine you’re scrolling through Instagram, and you see your favourite fitness influencer raving about a new protein shake. You’re intrigued, you trust their judgement, and next thing you know, you’re on the brand’s website, making a purchase. That’s the power of social media influencer marketing.
S…
Original Research
Media Bodies (cited research source not named)
· Original study ↗
Methodology
Cited survey statistic in Media Bodies blog on AI influencers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users following influencers: 40% percentage interested in following ai generated personality. Source: Media Bodies (cited research source not named) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interest-in-ai-generated-personality
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<blockquote cite="https://lighthousedata.io/data/interest-in-ai-generated-personality" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- percentage interested in following ai generated personality for social media users following influencers<br><small>Source: Media Bodies (cited research source not named) (2025) · <a href="https://lighthousedata.io/data/interest-in-ai-generated-personality" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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