B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- view time lift for Interactive videos vs static videos (Shopify ecommerce context) (2025)
Interactive videos keep viewers watching 44% longer compared to static video content.
- Cites general studies without naming original study authors or specific sample sizes
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fractal Apps
Primary
Tier C
https://www.fractalapps.dev/blog/clickable-video-features-shopify-stores/ ↗
Source Article
Clickable Video Features for Shopify Stores
Clickable videos are a game-changer for Shopify stores. Unlike regular videos, they let customers shop directly while watching, eliminating extra steps that often cause lost sales. Features like hotspots, "Add to Cart" buttons, and shoppable tags make it easy for viewers to purchase products instant…
Original Research
Fractal Apps
· Original study ↗
Methodology
Article undated; vintage assumed from collection context. Source cites unnamed studies for the 'watched 44% longer' claim.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Interactive videos vs static videos (Shopify ecommerce context): 44% view time lift. Source: Fractal Apps (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-video-view-time-lift-44
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interactive-video-view-time-lift-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- view time lift for Interactive videos vs static videos (Shopify ecommerce context)<br><small>Source: Fractal Apps (2025) · <a href="https://lighthousedata.io/data/interactive-video-view-time-lift-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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