B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- interactive video engagement time uplift for Consumers engaging with interactive video content (2021)
People spend almost 50% more time engaging with interactive videos compared to non-interactive videos.
- Attributed to MAGNA research without direct link or study date
- Source states 'almost 50%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MAGNA
Primary
Tier C
https://www.smartzer.com/single-post/how-does-the-shoppable-video-and-live-shopping-industry-look-in… ↗
Source Article
How Does the Shoppable Video and Live Shopping Industry Look in 2021
HOW DOES THE SHOPPABLE VIDEO AND LIVE SHOPPING INDUSTRY LOOK IN 2021
When marketing your brand, everyone knows it is important to share the most relevant content.
This year we have seen the rise of shoppable technology within video content marketing. Live stream shopping events have taken the world …
Original Research
MAGNA
· Original study ↗
Methodology
Attributed to MAGNA research; 'almost 50%' is an approximation of the relative increase in time spent engaging with interactive video versus non-interactive video. Original MAGNA study date, sample size, and link not provided in the citing post.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers engaging with interactive video content: 50% interactive video engagement time uplift. Source: MAGNA (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-video-engagement-time-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interactive-video-engagement-time-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- interactive video engagement time uplift for Consumers engaging with interactive video content<br><small>Source: MAGNA (2021) · <a href="https://lighthousedata.io/data/interactive-video-engagement-time-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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