B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- user engagement increase rate for interactive video commercials (2015)
Interactive commercials produced a 90% increase in user engagement according to a marketing industry study.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dtslimited.net
Primary
Tier C
https://www.dtslimited.net/interactive-video-changing-face-training/ ↗
Source Article
Interactive Video and the Changing Face of Training
Blog
Interactive Video and the Changing Face of Training
In 1923 radio was first introduced as an educational tool. It was a landmark step in using new technology in learning. A mere 10 years later the relationship between technology and education had developed so quickly that 52% of schools had alr…
Original Research
dtslimited.net
· Original study ↗
Methodology
Cited marketing industry study on interactive commercial experiments
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
interactive video commercials: 90% user engagement increase rate. Source: dtslimited.net (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-video-ads-user-engagement
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<blockquote cite="https://lighthousedata.io/data/interactive-video-ads-user-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- user engagement increase rate for interactive video commercials<br><small>Source: dtslimited.net (2015) · <a href="https://lighthousedata.io/data/interactive-video-ads-user-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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