B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- cost per response reduction for interactive print-enabled direct mail (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alitho.com
Primary
Tier C
https://www.alitho.com/blog/power-up-with-interactive-print-to-connect-and-charge-your-marketing-cam… ↗
Source Article
Power-up with interactive print to connect and charge your marketing campaigns and channels
Original Research
alitho.com
· Original study ↗
Methodology
Upper bound of potential reduction
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
interactive print-enabled direct mail: 85% cost per response reduction. Source: alitho.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-print-cost-per-response-reduction-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interactive-print-cost-per-response-reduction-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- cost per response reduction for interactive print-enabled direct mail<br><small>Source: alitho.com (2026) · <a href="https://lighthousedata.io/data/interactive-print-cost-per-response-reduction-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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