B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- email marketers planning interactive experiments for email marketers (2021)
60% of email marketers planned to experiment with interactive email elements.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://bebusinessed.com/history/the-history-of-email-marketing/ ↗
Source Article
The History of Email Marketing |
Original Research
Litmus
· Original study ↗
Methodology
Litmus report cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketers: 60% email marketers planning interactive experiments. Source: Litmus (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-email-experiment-plans-2021
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<blockquote cite="https://lighthousedata.io/data/interactive-email-experiment-plans-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- email marketers planning interactive experiments for email marketers<br><small>Source: Litmus (2021) · <a href="https://lighthousedata.io/data/interactive-email-experiment-plans-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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