B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- interactive email click to open increase for Emails with interactive content (polls, quizzes, GIFs, image carousels) (2025)
Emails featuring interactive content see an average click-to-open rate increase of 73%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ryesing.com
Primary
Tier C
https://www.ryesing.com/post/9-key-email-marketing-guides-statistics-you-need-to-know ↗
Source Article
9 Key Email Marketing Statistics Guide to Unstoppable Growth
9 Key Email Marketing Guide to Unstoppable Growth
- Pedro Pinto
- Apr 24, 2025
- 9 min read
We live and work in a digital marketing landscape where budding business owners and savvy startups need to constantly adapt and innovate to stay ahead of the game. In this environment, amidst the surge of new…
Original Research
ryesing.com
· Original study ↗
Methodology
Original research not attributed in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emails with interactive content (polls, quizzes, GIFs, image carousels): 73% interactive email click to open increase. Source: ryesing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-email-ctor-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interactive-email-ctor-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- interactive email click to open increase for Emails with interactive content (polls, quizzes, GIFs, image carousels)<br><small>Source: ryesing.com (2025) · <a href="https://lighthousedata.io/data/interactive-email-ctor-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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