B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
86%
86% -- conversion rate lift from interactive elements for websites with visual and interactive elements (2024)
Websites incorporating visual and interactive elements can boost conversion rates by up to 86%.
- Upper-bound figure ('up to 86%')
- Secondary citation of Forrester research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Forrester
Primary
Tier C
https://www.foundcoo.com/blog/10-key-web-design-features-that-enhance-user-experience-k2jxh ↗
Source Article
10 Key Web Design Features That Enhance User Experience
10 Key Web Design Features That Enhance User Experience
In 2024, web design continued to evolve, blending technology, aesthetics, and user experience into a cohesive strategy that drives online success. For manufacturers, B2B companies, and SMEs, the competitive advantage of a strong website cannot …
Original Research
Forrester
· Original study ↗
Methodology
Attributed to Forrester; cited secondhand by Foundcoo blog. Source states 'up to 86%' — an upper-bound estimate, not a precise average.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
websites with visual and interactive elements: 86% conversion rate lift from interactive elements. Source: Forrester (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-elements-conversion-lift-86
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interactive-elements-conversion-lift-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- conversion rate lift from interactive elements for websites with visual and interactive elements<br><small>Source: Forrester (2024) · <a href="https://lighthousedata.io/data/interactive-elements-conversion-lift-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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