B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- people finding interactive content more engaging for interactive content (2025)
90% of people find interactive content more engaging than static visuals.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
V12 Data
Primary
Tier C
https://www.martech3d.com/news/why-manufacturers-are-moving-beyond-standard-video-marketing ↗
Source Article
Why Manufacturers Are Moving Beyond Standard Video Marketing
February 14, 2025
Why Manufacturers Are Moving Beyond Standard Video Marketing
The Reality
Video has become the default format for marketing. It educates, engages, and sells — and the numbers prove it:
- Adding video to a landing page can increase conversions by up to 80% (HubSpot).
- 72% of custome…
Original Research
V12 Data
· Original study ↗
Methodology
Cited from V12 Data; secondary source
Methodology documented
Segmentation
IndustryManufacturing
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
interactive content: 90% people finding interactive content more engaging. Source: V12 Data (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-content-engagement-90
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<blockquote cite="https://lighthousedata.io/data/interactive-content-engagement-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- people finding interactive content more engaging for interactive content<br><small>Source: V12 Data (2025) · <a href="https://lighthousedata.io/data/interactive-content-engagement-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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