B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- interactive content email click to open rate lift for Emails with interactive content (2021)
Interactive content in emails increases the click-to-open rate by 73%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unlayer.com
Primary
Tier C
https://unlayer.com/blog/cyber-monday-emails ↗
Source Article
Cyber Monday Emails That Boost Profit: A Guide | Unlayer
Top 9 4th of July Memes to Up Your Email Marketing Game
Celebrate America's birthday in style with these fun and creative 4th of July memes for your next email marketing campaign and get in the holiday spirit.
Events
A customer on Cyber Monday is like a kid in Disneyland - imagine the dopamine rush.…
Original Research
unlayer.com
· Original study ↗
Methodology
Relative increase in click-to-open rate attributed to interactive email elements (CSS animations, videos, GIFs, questionnaires); underlying study unnamed in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emails with interactive content: 73% interactive content email click to open rate lift. Source: unlayer.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-content-click-to-open-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interactive-content-click-to-open-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- interactive content email click to open rate lift for Emails with interactive content<br><small>Source: unlayer.com (2021) · <a href="https://lighthousedata.io/data/interactive-content-click-to-open-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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