B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- content view increase for interactive content users (2022)
Customers leveraging interactive content saw a 94% higher increase in content views compared with those using traditional static content.
- Compared against customers leveraging traditional, static content
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
160,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mediafly
Primary
Tier C
https://online-sales-marketing.com/news/content-marketing-trends-for-2023/ ↗
Source Article
Content Format that’s Easy to Consume
Popular audiovisual formats in content marketing like podcasts, videos, carousels, and infographics are not just for B2C anymore. People love them because they’re easier to consume. That doesn’t mean long-form written content is obsolete; it is here to stay, but…
Original Research
Mediafly
· Original study ↗
Methodology
Two-year study of 160,000 content shares by Mediafly
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
interactive content users: 94% content view increase. Source: Mediafly (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-content-94-percent-views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interactive-content-94-percent-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- content view increase for interactive content users<br><small>Source: Mediafly (2022) · <a href="https://lighthousedata.io/data/interactive-content-94-percent-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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