B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- lead generation conversion rate for Quizzes (Interact benchmark data) (2016)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interact
Primary
Tier B
https://sarafrandina.com/quizzes-list-building/ ↗
Source Article
Crush opt-in conversion rates: The power of quizzes in list building - Sara Frandina
For every $1 spent on email marketing, the average return is $44.25 (Experian). Whaaaaa? If you could sit down at a poker table, throw down a $1 bill (notice the lack of zeroes there), and have $44.25 returned to you…well, I might actually be a gambler then.
While it might not be at the poker table,…
Original Research
Interact
· Original study ↗
Methodology
Aggregate benchmark for quiz lead-generation conversion cited from Interact; sample size and methodology not stated in article.
Methodology documented
Segmentation
IndustryEducation
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Quizzes (Interact benchmark data): 50% lead generation conversion rate. Source: Interact (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interact-quiz-conversion-rate-50
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<blockquote cite="https://lighthousedata.io/data/interact-quiz-conversion-rate-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- lead generation conversion rate for Quizzes (Interact benchmark data)<br><small>Source: Interact (2016) · <a href="https://lighthousedata.io/data/interact-quiz-conversion-rate-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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