B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$0.83
$0.83 -- cost per view difference for Intentsify+LinkedIn campaigns vs LinkedIn-only campaigns (100% video completion, B2Linked test) (2025)
Cost per view for 100% video completion was $0.83 cheaper in the Intentsify + LinkedIn group compared to the LinkedIn-only targeting group.
- Case study test conducted by B2Linked across 13 campaigns for a single Data-as-a-Service client
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$0.83
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
13
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Intentsify
Primary
Tier A
https://intentsify.io/resources/b2linked-25/ ↗
Source Article
How B2Linked Cut LinkedIn Ad Costs with Intent Data
About B2Linked
Founded in 2014 by AJ Wilcox, B2Linked is a specialized agency focused exclusively on LinkedIn advertising. With over a decade of experience, B2Linked has managed more than $200 million in LinkedIn ad spend across a diverse client portfolio ranging from small businesses to enterprise-…
Original Research
Intentsify
· Original study ↗
Methodology
Cost per 100% video completion view was $0.83 lower for the Intentsify+LI group vs the LinkedIn-only group; B2Linked A/B test with 13 campaigns (8 LinkedIn-only, 5 Intentsify+LinkedIn), same creative and bid strategy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Intentsify+LinkedIn campaigns vs LinkedIn-only campaigns (100% video completion, B2Linked test): $0.83 cost per view difference. Source: Intentsify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intentsify-cost-per-100-video-view-difference
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<blockquote cite="https://lighthousedata.io/data/intentsify-cost-per-100-video-view-difference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.83</strong> -- cost per view difference for Intentsify+LinkedIn campaigns vs LinkedIn-only campaigns (100% video completion, B2Linked test)<br><small>Source: Intentsify (2025) · <a href="https://lighthousedata.io/data/intentsify-cost-per-100-video-view-difference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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