B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1
1 -- intent signal precision median for B2B intent data programs (2025)
A 2025 benchmark of B2B intent programs found a median signal precision of 0.51.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
The Starr Conspiracy
Primary
Tier B
https://www.thestarrconspiracy.com/insights/benchmarks/b2b-intent-data-benchmarks-2025 ↗
Source Article
Static Intent Scores vs. Signal-Based Selling (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted. Third-party statistics were retrieved 2026-08-08.
Static Intent Scores vs. Signal-Based Selling: Why Point-in-Time Data Falls Short
By the time a static intent score updates, the buyer it fla…
Original Research
The Starr Conspiracy
· Original study ↗
Methodology
The Starr Conspiracy B2B Intent Data Benchmarks 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B intent data programs: 1 intent signal precision median. Source: The Starr Conspiracy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intent-signal-precision-median-2025
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<blockquote cite="https://lighthousedata.io/data/intent-signal-precision-median-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1</strong> -- intent signal precision median for B2B intent data programs<br><small>Source: The Starr Conspiracy (2025) · <a href="https://lighthousedata.io/data/intent-signal-precision-median-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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