B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
24%
24% -- sales marketing alignment improvement for B2B revenue teams using third-party intent data (2024)
B2B revenue teams using third-party intent data reported a 24% improvement in sales and marketing alignment compared to teams that do not use intent data.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Predictiv
Primary
Tier A
https://www.predictivdata.com/resources/predictiv-bombora-partnership-b2b-intent-data/ ↗
Source Article
Predictiv Integrates Bombora Data for Enhanced B2B Targeting - Predictiv
Strategic Partnership Unifies Intent Signals for B2B Revenue Growth
Predictiv, a leading provider of intent-powered prospecting platform and lead generation services for B2B revenue teams, today announced a strategic partnership with Bombora, the premier provider of buyer intent data. This partnersh…
Original Research
Predictiv
· Original study ↗
Methodology
Survey of 200 B2B sales and marketing professionals commissioned by Predictiv
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B revenue teams using third-party intent data: 24% sales marketing alignment improvement. Source: Predictiv (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intent-data-sales-marketing-alignment
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<blockquote cite="https://lighthousedata.io/data/intent-data-sales-marketing-alignment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- sales marketing alignment improvement for B2B revenue teams using third-party intent data<br><small>Source: Predictiv (2024) · <a href="https://lighthousedata.io/data/intent-data-sales-marketing-alignment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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