B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
57%
57% -- exceptional roi respondents using campaign execution providers for Survey respondents who reported exceptional ROI from intent data (2024)
57% of survey respondents who reported exceptional ROI from intent data use campaign execution providers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Intentsify (in partnership with Ascend2)
Primary
Tier A
https://intentsify.io/resources/state-of-intent-data-2024/ ↗
Source Article
State of Intent Data 2024: 4 Key Takeaways
State of Intent Data 2024: 4 Key Takeaways
About the Research:
At the beginning of 2024, Intentsify partnered with Ascend2 to survey marketers on how they use intent data. Respondents reported their top challenges when using intent data, their use cases, vendor quantity, and the future of their inte…
Original Research
Intentsify (in partnership with Ascend2)
· Original study ↗
Methodology
Survey conducted at the beginning of 2024 by Intentsify in partnership with Ascend2
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Survey respondents who reported exceptional ROI from intent data: 57% exceptional roi respondents using campaign execution providers. Source: Intentsify (in partnership with Ascend2) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intent-data-roi-campaign-execution-providers-2024
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<blockquote cite="https://lighthousedata.io/data/intent-data-roi-campaign-execution-providers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- exceptional roi respondents using campaign execution providers for Survey respondents who reported exceptional ROI from intent data<br><small>Source: Intentsify (in partnership with Ascend2) (2024) · <a href="https://lighthousedata.io/data/intent-data-roi-campaign-execution-providers-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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