B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
62%
62% -- intent data use case adoption rate for B2B marketers using intent data for market & competitive intelligence (2024-01)
62% of surveyed B2B marketers use intent data for market & competitive intelligence.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2024-01
Entity
Sample Size
352
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Intentsify/Ascend2
Primary
Tier A
https://intentsify.io/blog/survey-results-expanded-intent-data-use-cases-for-b2b-marketing/ ↗
Source Article
Survey Results: Expanded Intent Data Use Cases for B2B Marketing
Intentsify and Ascend2 recently fielded a survey of 352 B2B marketers in North America and EMEA to better understand their intent data use cases, as well as associated challenges and benefits.
The responses are enlightening. Similarities exist across all marketing job functions surveyed, which inclu…
Original Research
Intentsify/Ascend2
· Original study ↗
Methodology
Market & competitive intelligence 62% vs lead generation 57%; ranked 2nd and 3rd use cases
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers using intent data for market & competitive intelligence: 62% intent data use case adoption rate. Source: Intentsify/Ascend2 (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intent-data-market-competitive-intelligence-use-2024
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<blockquote cite="https://lighthousedata.io/data/intent-data-market-competitive-intelligence-use-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- intent data use case adoption rate for B2B marketers using intent data for market & competitive intelligence<br><small>Source: Intentsify/Ascend2 (2024-01) · <a href="https://lighthousedata.io/data/intent-data-market-competitive-intelligence-use-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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