B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
33%
33% -- marketers citing buyer intent data as biggest client profile gap for B2B marketers (2024)
Buyer intent data made up for the biggest gaps in client profiles for 33% of marketers.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen
Primary
Tier C
https://www.leadboxer.com/blog/b2b-lead-scoring?ref=quuu ↗
Source Article
Behavior-Based Factors for B2B Lead Scoring and Qualification — LeadBoxer
Lead Qualification
Behavior-Based Factors for B2B Lead Scoring and Qualification
Behavior-Based Factors for B2B Lead Scoring and Qualification
2024-10-22
Lead Qualification
Behavior-Based Factors for B2B Lead Scoring and Qualification
2024-10-22
Lead Qualification
Behavior-Based Factors for B2B Lead…
Original Research
Demand Gen
· Original study ↗
Methodology
Survey by Demand Gen, cited in LeadBoxer blog
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleDemand Gen
Channelcontent
Cite this stat
Plain Text
B2B marketers: 33% marketers citing buyer intent data as biggest client profile gap. Source: Demand Gen (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intent-data-biggest-gap-marketers-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/intent-data-biggest-gap-marketers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- marketers citing buyer intent data as biggest client profile gap for B2B marketers<br><small>Source: Demand Gen (2024) · <a href="https://lighthousedata.io/data/intent-data-biggest-gap-marketers-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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