B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- share of insurers with online sales for European and North American insurers (2025)
87% of surveyed insurers have mastered digital policy conclusion / online sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
94
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Finnoconsult (AOE Group)
Primary
Tier A
https://www.aoe.com/en/blog/innoscore-insurance-2025-the-digital-discrepancy-insurers-excel-in-onlin… ↗
Source Article
Innoscore Insurance 2025: The Digital Discrepancy: Insurers Excel in Online Sales, Struggle in Service | Blog
Original Research
Finnoconsult (AOE Group)
· Original study ↗
Methodology
Innoscore Study 2025 by Finnoconsult; 94 insurers assessed May–September 2025 using 480 criteria
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European and North American insurers: 87% share of insurers with online sales. Source: Finnoconsult (AOE Group) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/insurers-mastered-online-sales-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/insurers-mastered-online-sales-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of insurers with online sales for European and North American insurers<br><small>Source: Finnoconsult (AOE Group) (2025) · <a href="https://lighthousedata.io/data/insurers-mastered-online-sales-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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