B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- share researching online purchasing offline for Indian insurance buyers (2026)
Over 85% of people who researched insurance online ended up purchasing offline through a known or recommended agent.
- Source states 'over 85%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ET BrandEquity
Primary
Tier C
https://www.amplispot.com/blogs/personal-branding-101-become-indias-trusted-insurance-uncle-aunty/ ↗
Source Article
Personal Branding For Insurance Agents In India
Original Research
ET BrandEquity
· Original study ↗
Methodology
Same insurance buying behavior survey as cited above
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian insurance buyers: 85% share researching online purchasing offline. Source: ET BrandEquity (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/insurance-online-research-offline-purchase-india
HTML Embed
<blockquote cite="https://lighthousedata.io/data/insurance-online-research-offline-purchase-india" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share researching online purchasing offline for Indian insurance buyers<br><small>Source: ET BrandEquity (2026) · <a href="https://lighthousedata.io/data/insurance-online-research-offline-purchase-india" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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