B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- email response rate for Insurance & Risk Management B2B lead generation (2026)
The email response rate for Insurance & Risk Management / InsurTech lead generation campaigns is between 3% and 5%.
- Reported as a range of 3 to 5%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CIENCE
Primary
Tier B
https://www.cience.com/lead-generation/insurance/ ↗
Source Article
InsurTech Lead Gen: 6+ Clients | CIENCE
Email response
3 to 5%
Industry lead generation
Insurance & Risk Management lead generation.
6+ insurance clients trust CIENCE: including InsurTech platforms and risk management providers.
Industry KPI dashboard
CAC, ACV, conversion, cycle
01
CAC range
18 to 28%
02
Typical ACV
$30,000
03
Meeting to …
Original Research
CIENCE
· Original study ↗
Methodology
Range 3-5%; vendor-reported benchmark from CIENCE insurance lead generation page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Insurance & Risk Management B2B lead generation: 3% email response rate. Source: CIENCE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/insurance-email-response-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/insurance-email-response-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- email response rate for Insurance & Risk Management B2B lead generation<br><small>Source: CIENCE (2026) · <a href="https://lighthousedata.io/data/insurance-email-response-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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