B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- customer communication priority rate for insurance customers (2025)
Ensuring communications are clear and accurate is the top priority for 71% of insurance customers according to the 2025 Global Benchmark Report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
2025 Global Benchmark Report
Primary
Tier C
https://www.cincom.com/blog/ccm/insurance-customer-service-starts-with-great-communications/ ↗
Source Article
Improve Insurance Customer Retention with Better Communication
The insurance industry sells promises–promises that are made and fulfilled by people. Unlike other industries that manufacture and deliver physical products, the value that an insurance customer experiences is a result of the interaction they have with the insurer, and the perception of how well the…
Original Research
2025 Global Benchmark Report
· Original study ↗
Methodology
Cited from 2025 Global Benchmark Report; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
insurance customers: 71% customer communication priority rate. Source: 2025 Global Benchmark Report (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/insurance-customers-priority-clear-communications-2025
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<blockquote cite="https://lighthousedata.io/data/insurance-customers-priority-clear-communications-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- customer communication priority rate for insurance customers<br><small>Source: 2025 Global Benchmark Report (2025) · <a href="https://lighthousedata.io/data/insurance-customers-priority-clear-communications-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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