B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1%
1% -- instore audio share of retail media market for In-store audio advertising share of the French retail media market (2024)
In-store audio accounted for less than 1% of the retail media market in France in 2024.
- Reported as an upper bound (less than 1%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
valiuz.com
Primary
Tier B
https://www.valiuz.com/fr/post/valiuz-déploie-chez-boulanger-la-première-offre-audio-in-store-progra… ↗
Source Article
Valiuz déploie chez Boulanger la première offre audio instore programmatique en Europe
Valiuz déploie chez Boulanger la première offre audio instore programmatique en Europe
Grâce à la data, cette solution programmatique permet de cibler les campagnes publicitaires en magasin selon la géolocalisation, l’heure et le trafic en temps réel, offrant un nouveau standard d’efficacité pour le…
Original Research
valiuz.com
· Original study ↗
Methodology
Reported as an upper bound: in-store audio represents less than 1% of the retail media market; extracted value is the stated ceiling.
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelinstore_audio
Cite this stat
Plain Text
In-store audio advertising share of the French retail media market: 1% instore audio share of retail media market. Source: valiuz.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instore-audio-retail-media-share-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instore-audio-retail-media-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- instore audio share of retail media market for In-store audio advertising share of the French retail media market<br><small>Source: valiuz.com (2024) · <a href="https://lighthousedata.io/data/instore-audio-retail-media-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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