B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- cold email response rate for B2B cold email outreach campaigns (2025)
The average response rate for cold email outreach dropped to less than 2% in 2025 according to Instantly benchmarks.
- Reported as less than 2% (<2%)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instantly
Primary
Tier C
https://supalabs.co/it/blog/lead-generation-ai-b2b-freelance-agenzie-2026/ ↗
Source Article
Lead Generation AI B2B per Freelance e Agenzie nel 2026
La Fine dell'Outreach a Volume
Se stai ancora inviando 500 email a freddo al giorno da una lista comprata, stai bruciando soldi. I numeri sono impietosi: il tasso medio di risposta alle cold email e sceso dall'8,5% nel 2021 a meno del 2% nel 2025, secondo i benchmark di Instantly. LinkedIn InMail? A…
Original Research
Instantly
· Original study ↗
Methodology
Reported as 'less than 2%' (meno del 2%); decline from 8.5% in 2021 per Instantly benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B cold email outreach campaigns: 2% cold email response rate. Source: Instantly (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instantly-cold-email-response-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instantly-cold-email-response-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- cold email response rate for B2B cold email outreach campaigns<br><small>Source: Instantly (2025) · <a href="https://lighthousedata.io/data/instantly-cold-email-response-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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