B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- interaction rate lift for Instagram video posts (2019)
Instagram video posts receive 21% higher interactions than image posts.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
9,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
quintly
Primary
Tier A
http://press.quintly.com/169973-instagram-study-analyzes-9-million-posts ↗
Source Article
Instagram Study Analyzes 9 Million Posts
Instagram Study Analyzes 9 Million Posts
quintly reveals insights which content performs best on Instagram
Main findings: Videos receive 21% more interactions than images; Lengthy descriptions perform worse than short posts; Posts on weekends outperform weekday posts.
Since 2015 the social media ana…
Original Research
quintly
· Original study ↗
Methodology
quintly analysis of 9 million Instagram posts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram video posts: 21% interaction rate lift. Source: quintly (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-video-interactions-vs-images-2019
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<blockquote cite="https://lighthousedata.io/data/instagram-video-interactions-vs-images-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- interaction rate lift for Instagram video posts<br><small>Source: quintly (2019) · <a href="https://lighthousedata.io/data/instagram-video-interactions-vs-images-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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