B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
90%
90% -- share of users following at least one business for Instagram (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
roofersguild.com
Primary
Tier C
https://www.roofersguild.com/using-instagram-for-roofing-company/ ↗
Source Article
7 Great Methods for Using Instagram for A Roofing Company
You may have pondered using Instagram for your roofing company in the past. After all, you’ve seen and heard about the number of people engaged with the popular social media platform. Still, you want to know if the app’s popularity applies to your roofing business and getting leads.
The typical resp…
Original Research
roofersguild.com
· Original study ↗
Methodology
Cited statistic in Roofer's Guild article; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 90% share of users following at least one business. Source: roofersguild.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-users-follow-business-90
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<blockquote cite="https://lighthousedata.io/data/instagram-users-follow-business-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of users following at least one business for Instagram<br><small>Source: roofersguild.com (2023) · <a href="https://lighthousedata.io/data/instagram-users-follow-business-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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