B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- share of users aged 18 29 for Instagram (2017)
55% of Instagram users are in the 18-29 demographic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier B
https://appetizermobile.com/2017/12/12/holiday-mobile-application-marketing/ ↗
Source Article
Holiday Mobile Application Marketing
Original Research
Hootsuite
· Original study ↗
Methodology
Cited from Hootsuite
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 55% share of users aged 18 29. Source: Hootsuite (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-users-18-29-2017
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<blockquote cite="https://lighthousedata.io/data/instagram-users-18-29-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of users aged 18 29 for Instagram<br><small>Source: Hootsuite (2017) · <a href="https://lighthousedata.io/data/instagram-users-18-29-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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