B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29.9%
29.9% -- user share aged 18 24 for Instagram (2025)
29.9% of Instagram users globally are aged 18-24 according to Statista data.
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Lighthouse Research Team
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Evidence graded
Value
29.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://weknowvideo.com.au/2022/03/instagram-reels-is-the-format-a-fit-for-your-brand/ ↗
Source Article
Should Your Business Be Using Instagram Reels in 2025? Here’s What You Need to Know - We Know Video
Instagram Reels has gone from TikTok dupe to Meta’s golden child—and it’s not slowing down anytime soon. As of 2025, Reels are driving major growth on both Instagram and Facebook, becoming the fastest-growing content format across Meta platforms. The question is: should your business jump on the Ree…
Original Research
Statista
· Original study ↗
Methodology
Statista data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 29.9% user share aged 18 24. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-users-18-24
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<blockquote cite="https://lighthousedata.io/data/instagram-users-18-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.9%</strong> -- user share aged 18 24 for Instagram<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/instagram-users-18-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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