B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
27%
27% -- marketers increasing instagram usage for Instagram (2024)
27% of marketers increased their use of Instagram according to CMI's annual survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://manufacturing.informamarkets.com/lp/media/articles/beyond-linkedin-social-network-hidden-gem… ↗
Source Article
Beyond LinkedIn, Social Network Hidden Gems Reach Tech Pros | Manufacturing Informa Markets
Beyond LinkedIn, Social Network Hidden Gems Reach Tech Pros
While LinkedIn dominates B2B marketing, niche platforms offer tech marketers direct access to high-value, qualified tech professionals.
Bob Sperber, Editor, Branded Content
LinkedIn may be the leading B2B social media platform, but there ar…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
CMI last annual survey
Methodology documented
Segmentation
IndustryManufacturing
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Instagram: 27% marketers increasing instagram usage. Source: Content Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-usage-increase-cmi
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<blockquote cite="https://lighthousedata.io/data/instagram-usage-increase-cmi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- marketers increasing instagram usage for Instagram<br><small>Source: Content Marketing Institute (2024) · <a href="https://lighthousedata.io/data/instagram-usage-increase-cmi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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