B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- social media usage growth for Instagram (MENA region) (2016)
Use of Instagram across the MENA region increased by 24 percentage points between 2013 and 2016.
- Survey covered 6 MENA countries: Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, and UAE
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2016
Entity
Sample Size
6,058
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Northwestern University in Qatar
Primary
Tier A
https://alexofarabia.com/2016/07/10/out-with-the-old-social-media-in-with-the-new-twitter-facebook-s… ↗
Source Article
Out with the old Social Media, in with the new? Twitter & Facebook supposedly declining, Snapchat and WhatsApp on the rise across MENA
Original Research
Northwestern University in Qatar
· Original study ↗
Methodology
Survey of 6,058 adults (4,529 nationals) in Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia and UAE by Northwestern University in Qatar and Doha Film Institute
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram (MENA region): 24% social media usage growth. Source: Northwestern University in Qatar (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-usage-growth-mena-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-usage-growth-mena-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- social media usage growth for Instagram (MENA region)<br><small>Source: Northwestern University in Qatar (2016) · <a href="https://lighthousedata.io/data/instagram-usage-growth-mena-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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