B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
38.1%
38.1% -- internet user penetration for Instagram in the UK (2024)
Instagram penetration in the United Kingdom is 38.1% of total internet users as of 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38.1%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataReportal
Primary
Tier B
https://gitnux.org/instagram-users-statistics/ ↗
Source Article
Instagram Users Statistics | 2026 Edition – Gitnux
Key Takeaways
- 1.7 billion people used Instagram monthly as of April 2024: July 2026 according to Meta’s official advertising reach estimates
- 1.3 billion people used Instagram daily as of 2023 (Meta reported daily usage metrics across its services including Instagram)
- Instagram is used by 38% o…
Original Research
DataReportal
· Original study ↗
Methodology
DataReportal country metric
Methodology documented
Segmentation
Industrysocial_media_marketing
RegionUK
Channelsocial
Cite this stat
Plain Text
Instagram in the UK: 38.1% internet user penetration. Source: DataReportal (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-uk-penetration-2024
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<blockquote cite="https://lighthousedata.io/data/instagram-uk-penetration-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.1%</strong> -- internet user penetration for Instagram in the UK<br><small>Source: DataReportal (2024) · <a href="https://lighthousedata.io/data/instagram-uk-penetration-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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