B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- share of consumers developing destination interest after instagram content for social media consumers (2022)
86% of consumers who find travel inspiration on social media develop interest in a specific destination after seeing content on their Instagram feed.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Passeport-Photo
Primary
Tier C
https://www.anoraktravel.com/blog ↗
Source Article
Blog
Original Research
Passeport-Photo
· Original study ↗
Methodology
Cited from Passeport-Photo 2022 study; secondary citation in Anorak Travel blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media consumers: 86% share of consumers developing destination interest after instagram content. Source: Passeport-Photo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-travel-inspiration-86pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-travel-inspiration-86pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of consumers developing destination interest after instagram content for social media consumers<br><small>Source: Passeport-Photo (2022) · <a href="https://lighthousedata.io/data/instagram-travel-inspiration-86pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.