B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- marketers ranking instagram top platform for Indian marketers (2022)
77% of Indian marketer respondents ranked Instagram as a top social media platform for their marketing campaigns in 2022 (following YouTube at 82% and Facebook at 80%).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2022
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
martechasia.net
Primary
Tier B
https://martechasia.net/news/the-top-priorities-of-indian-marketers-for-2022-report/ ↗
Source Article
The top priorities of Indian marketers for 2022 | MartechAsia
This industry pulse report of Integral Ad Science shows the top priorities in India this 2022 and the ad fraud concerns marketers face.
The top priorities of Indian marketers are mobile and social media for 2022. While these marketing technologies or martech platforms attract the rapid deployment of…
Original Research
martechasia.net
· Original study ↗
Methodology
IAS India Edition 2022 Industry Report survey
Methodology documented
Segmentation
Industrysocial_media_marketing,marketing_tech
RegionIN
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Indian marketers: 77% marketers ranking instagram top platform. Source: martechasia.net (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-top-platform-india-2022
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<blockquote cite="https://lighthousedata.io/data/instagram-top-platform-india-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- marketers ranking instagram top platform for Indian marketers<br><small>Source: martechasia.net (2022) · <a href="https://lighthousedata.io/data/instagram-top-platform-india-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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