B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of users watching stories daily for Instagram (2025)
Over 70% of Instagram users watch Stories daily
- Secondary blog citation with no primary source cited
- Stated as 'Over 70%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
inthedesign.co
Primary
Tier C
https://inthedesign.co/blog/instagram-content-formats-guide/ ↗
Source Article
The Ultimate Guide to Instagram Content Formats
Instagram continues to lead the way in digital marketing thanks to its ever-evolving content formats. At In The Design Marketing, we help brands unlock the platform’s full potential by mastering every content style—giving you an edge with creativity, engagement, and measurable growth. This guide cov…
Original Research
inthedesign.co
· Original study ↗
Methodology
Blog-cited statistic, no original survey details
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Instagram: 70% share of users watching stories daily. Source: inthedesign.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-stories-daily-viewers-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-stories-daily-viewers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of users watching stories daily for Instagram<br><small>Source: inthedesign.co (2025) · <a href="https://lighthousedata.io/data/instagram-stories-daily-viewers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.