B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- stories completion rate for Instagram branded Stories (2020)
Branded Instagram Stories had an average completion rate of 86% in 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Conviva
Primary
Tier B
https://www.akvertise.com/instagram-stories-ads-how-to-build-an-audience-and-grow-your-business-usin… ↗
Source Article
Instagram Stories Ads: How to build an audience and grow your business using Instagram’s popular ad unit
Original Research
Conviva
· Original study ↗
Methodology
Conviva social analytics; up from 69% in 2018
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram branded Stories: 86% stories completion rate. Source: Conviva (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-stories-completion-rate-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-stories-completion-rate-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- stories completion rate for Instagram branded Stories<br><small>Source: Conviva (2020) · <a href="https://lighthousedata.io/data/instagram-stories-completion-rate-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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