B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- percentage of instagram users more interested in brand after stories for Instagram users (2025)
58% of Instagram users report becoming more interested in a brand or product after seeing it in Instagram Stories.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sked Social
Primary
Tier C
https://vervocity.io/how-to-use-and-create-snackable-content/ ↗
Source Article
How to Use and Create Snackable Content | Vervocity
Did you know that it took you approximately three seconds to read this sentence? That’s about the same amount of time you have to capture your audience’s attention.
In a world where goldfish reportedly have longer attention spans than humans, we need to rethink our approach to content creation.
In t…
Original Research
Sked Social
· Original study ↗
Methodology
Cited from Sked Social; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram users: 58% percentage of instagram users more interested in brand after stories. Source: Sked Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-stories-brand-interest-58
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<blockquote cite="https://lighthousedata.io/data/instagram-stories-brand-interest-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- percentage of instagram users more interested in brand after stories for Instagram users<br><small>Source: Sked Social (2025) · <a href="https://lighthousedata.io/data/instagram-stories-brand-interest-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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