B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- marketers reporting strongest social roi for Instagram (2026)
48% of marketers report that Instagram delivers the strongest social ROI.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
http://blog.hubspot.com/blog/tabid/6307/bid/33798/Reality-Check-How-to-Tell-if-Your-Marketing-Conten… ↗
Source Article
Reality Check: How to Tell if Your Marketing Content Is Actually Valuable
Original Research
HubSpot
· Original study ↗
Methodology
Platform-level social ROI self-reports from marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 48% marketers reporting strongest social roi. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-social-roi-2026
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<blockquote cite="https://lighthousedata.io/data/instagram-social-roi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- marketers reporting strongest social roi for Instagram<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/instagram-social-roi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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