B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
28.9%
28.9% -- social gaming impression share for Instagram (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier B
https://www.gamebizconsulting.com/blog/mobile-game-user-acquisition-stats-trends-2026 ↗
Source Article
Mobile Game User Acquisition Trends 2026: Stats & Benchmarks
Mobile gaming's growth story has always been told in downloads. More installs meant more revenue, more engagement, more everything, and for most of the industry's first decade, that logic held. But not anymore. Global app downloads grew just 0.8% in 2025. The era of volume-led growth is not slowing …
Original Research
Sensor Tower
· Original study ↗
Methodology
Grew from 28.9% to 35.6% of global social impression share
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 28.9% social gaming impression share. Source: Sensor Tower (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-social-impression-share-2025
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<blockquote cite="https://lighthousedata.io/data/instagram-social-impression-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.9%</strong> -- social gaming impression share for Instagram<br><small>Source: Sensor Tower (2025) · <a href="https://lighthousedata.io/data/instagram-social-impression-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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